Richard Nash has become like publishing jesus, and his talks sound like sermons from the mount.
I like Nash's demeanor and his way of speaking, but what he says doesn't seem to amount to very much. You don't sell books, he says, to make money from book sales, but to create brand value. How the do you monetize your brand value? By affixing it to other products? Stephen King brand printing supplies, anyone? You sell access to your community, er, fan base. Great, but you have to build a fan base first. And you do that by writing books lots of people want to pay for. Seems like a meaningless shell game Nash has convinced himself is some new business model.
who the fuck is this guy and why should my reaction to him be anything other than "this douche needs his testicles tasered?"
Richard Nash was the publisher of Soft Skull and has a new publishing project called Cursor which is supposed to take advantage of new media in interesting ways.
ok, so explain again why that means something other than "this douche needs his testicles tasered?"
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